Mezete Hummus Campaign

Mezete Hummus - a new shelf stable hummus coming all the way from Jordan.

2020 - 2021

Mission: Find a home and voice in the U.S grocery markets. Collaborating with a fantastic marketing team, we brought awareness of this new brand to consumers by producing a commercial spot, designing POS materials, a U.S. Instagram page and more!

Role: Creative Direction + Lead Graphic Designer